Free Trainings

The Information Wheel

What is important to your store and what is important to your shoppers? Check out the following presentation as you are guided through the Information Wheel.


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Persuasive Advertising

The following presentation shows how Persuasion is an effective way of Advertising.

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Budgeting Part 2

Budgeting Part 2 is the second half of the Budgeting series.

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Budgeting

In this training dealers learn how to budget thier advertising effectively and efficiently.

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Introduction to Marketing Strategy

This 6-minute training program will introduce you to the four leading marketing strategies for auto dealers and discuss the benefits and challenges of each.

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Determining Your Unique Selling Proposition

In less than 6-minutes, this training program introduces you to the proven marketing concept Unique Selling Proposition (USP). It demonstrates how auto dealers utilize this concept. This training is vital for dealers planning or executing a branding campaign.

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Sales Integration

Sales Integration remains the most important concept in automotive internet. Dennis Galbraith developed the concept in 2005 to help dealers and manufacturers understand the internet's impact on business. In less than five minutes, this presentation explains Sales Integration and how to profit from it.

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Social Media Through a Broadened Lens

Introduction to Interactive Training

Launch this presentation to learn the benefits and advantages of interactive training. This training will take approximately 30 seconds to load with a blank frame, then will start on its own with a video introduction.


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Branding vs. Traffic-Now Advertising

Becoming more efficient with your marketing budget starts with clarifying objectives. For dealers, this comes down to branding vs. traffic-now. This training reviews each form of media and its proper contribution to fulfilling marketing objectives.

This training course includes video, animation, and interactive flashcards. It is highly recommended for anyone who has, or aspires to have, advertising responsibility for the store.

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