Contact At Once! Meets the Challenge

On August 25, I challenged vendors to stop throwing products at dealers and start providing profit-generating systems. The auto industry's leading chat company, Contact At Once! LLC, took me seriously and positioned itself to reap the rewards. Their six-part training program is now available to their over 7,500 dealers.

Dealers will be able to realize more profit from their chat program and realize it sooner. Delivering value within the first few weeks is essential. This is the time when the GM is going to be asking how the program is going and how many chats are being received. The program gives dealers the information they need on how to use the product, how to manage it, and how to maximize the benefits from it.

Retention problems are minimized when dealers know how to profit from a product. Additionally, the availability of the training program is now a key selling feature to dealers and those companies considering chat as a service to their dealers.

Contact At Once! will continue their weekly professional training webinar. The new training program is interactive and designed to supplement the webinars. All audio tracks are from the same professional voice learners engage with during the live webinars. Interactivity is an important learning tool that is difficult to include in live training programs and impossible to include in video or audio formats. The new programs use interactivity and are loaded with animation, to keep learners engaged.

With over 100 national companies selling to dealers, it is important for vendors to stand out from the pack. Having a great product is not good enough. Having a great profit generating system says you care about dealers. It also assures dealers they are buying a turnkey way of generating new sales.

We at RevenueGuru were proud to work with Contact At Once! on the creation of their training program and look forward to hearing feedback from dealers. Plans are already in place to gather feedback and further improve the program this year. Giving dealers all the tools they need to maximize their profit is the surest way for vendors to maximize their own.